hat is SEO? Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Having a site appear earlier or ranked higher in search results usually translates to an increased number of visitors.
Why is SEO Important?
SEO will grow your business revenue.
SEO will increase your brand awareness.
SEO will lead more traffic to your website: More traffic breeds more profit.
SEO is better than Sponsored Links (pay-per-click) advertising for the following reasons:
SEO is more affordable than Sponsored Links Advertising.
80% of surfers do not even pay attention to sponsored links.
More than 80% of people trust search engines’ organic ranking more than the sponsored link listing.
Internet Marketing: By using the latest technology and state of the art creativity, our team will create and activate an intelligent marketing plan to ensure:
1. Online Strategic Exposure SEO is only part of the game. Once you take your place on the first page of Google, for example, you compete with 9 other websites listed on the page as well. Your website’s listing needs to attract online surfers and drive them to click on your link. Using internet marketing methods, such as search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing, empowers your online business presence and generates more traffic to your website.
2. Online Deal Closure Once online surfers land on your website, our priority becomes capturing them to seal the deal! To do so, the website should be easy to navigate – Remember: if surfers cannot find what they are looking for in less than 10 seconds, they will leave and may never come back! – and equipped with the necessary tools, web applications, and content to provide the highest convenience level your customers can experience to successfully close the deal.<end> <top>
Our promise is to increase your ranking. And while there are no guarantees (from any company) on how long it will take for you to appear on the first page of search results, so far, we are landing the first page for our targeted keywords in less than 2 months
ith today’s competitive market, one needs to use every available tool, including new technology to get your house in the least amount of time and for the best price.
First, consider remodeling your house: investing in remodeling is very important. Some people confuse remodeling with redecorating. They both go hand in hand while considering your budget. The remodeling that you should consider includes:
changing carpet
painting walls
changing windows
landscaping the garden
Second, you will need to redecorate your house. Generally, you will want to de-clutter the rooms so that they will look bigger. There are also companies that specialize in this as well. They will work with what you have and add things to make your home appeal to the most amount of people (buyers).
After you do so, you need to take good pictures for the house. A good picture is the one that can get as much details about a room as possible – an angled (45 degrees, for example), long (taken from far) image would be best descriptive for your room.
You can also use the internet to help you sell. For example, post your house ad on craigslist.com for free. The trick is that you need the right description, photos and follow up to make the deal happen on this website.
Hiring a knowledgeable realtor should take the job of preparing your house and selling it off your shoulders and onto his/her shoulders. When hiring a realtor, do not shy from asking about testimonials and to get in touch with previous clients to see how satisfied they were by the realtor’s services. This realtor need to believe in today’s hi-tech marketing; otherwise, he or she will not be able to get your house sold for you at the price you want.
ere is a short list of useful tips that you need to consider when professionally handling your business emails.
Quick Turn Around
It is always encouraged to have less than 24 hours turn around for your clients. However, this may not be easy to mange along with the other million tasks that you have to deal with everyday. Accordingly, it is recommended that you dedicate couple of days a week – Tuesday and Thursday, for example – where you can dedicate couple of hours in the morning, before you start your hectic day, to handle your business emails. The optimum solution, however, would be dedicating at least an hour every morning and an hour before you leave your office at the end of the day to handle your emails.
Avoid Replying in Weekends
Generally, such practice shows your clients that you are not very organized and that you do not consider their emails serious enough to dedicate time for them during the weekday; hence, bad PR practice.
Avoid using CAPS Words
There is a lack of body language when reading or writing an email. Therefore, using ALL CAPS WORDS implies that you are screaming at your clients. Such practice implied that you are not a polite person; hence, bad PR practice.
Do Not Assume
If there is a presented piece of info that you are not sure about, do not just assume what the client is trying to ask. Instead, reply with your assumption listed and ask for your client to confirm it for you. Once you get a clear understanding of what is being asked, then you send the answer in the email. The reason behind this tactic is avoiding clients’ dissatisfaction with your service(s) when they receive an answer to a wrong question. Such practice implies that you do not pay enough attention to your customers’ needs; hence, it is a bad PR practice not to listen to your clients.
Signature
Always use a professional signature (footer) for your email. A professional signature includes:
Your Name
Your Position
Company’s Name
Company’s Website URL
Phone Number
Cell Number (if available)
Fax Number
Mail Address
It is never a bad idea to include your picture as part of the signature so that you would appear more approachable to your clients, whom you have already met or not yet.
ith many commercial buildings having attorneys write the Leases, each Lease varies and it is very important to read everything. Do not be afraid to ask direct questions. Some very key points to a Lease may look like general information and could be very vital to your decision.
Lease clauses:
Look for additional charges like signage, conference rooms, and parking.
Security Deposits, how much and the time frame of the security deposit being returned
Entry by the Landlord and agents
Agents held harmless
Lessees Rights
Conditions and exceptions
All covenants to be held by both parties
The use of the space they are allowing you to lease it for
Acceptance and surrender of the unit
Maintenance and repairs, exactly who is responsible for what and what action is required by the Tenant
Alterations are they allowed and what steps are to be done by the Tenant to get the Landlords approval.
Payments of personal and real property taxes
Assignment or sub-leasing of the space
What happens in a future sale of the building
What type of signage is permitted
Holdover definitions
Renewal Options
Termination Notice
Disposition of records
What type of lease does the landlord/owner offer?
1. A Lease; is a legal contract between two businesses, the Lease should always be read in detail, if you do not understand any part of it or do not wish to read it, consult legal advice.
2. Percentage Lease; is a fixed rate plus a percentage of your gross sales. If you are in a retail business and signing a Percentage Lease, make sure all definitions are very clear. For example; are returns accepted as a deduction.
3. Net Lease; is a base rent amount plus all or a substantial amount of the cost of operations and maintenance for the building.
4. Gross Lease; is a rent amount that typically includes all costs. Look in the definitions for any type of adjustments due to cost of operation increases.
5. Adjustable Lease is a rent amount that has annual adjustments a percentage increase or a cost of operations adjustment. For example is taxes increase you will be asked to pay your pro-rata share of the difference.
ime Capsule of Love
Make a box of “sort-of-real” mementos of all your best dates. For example, a swizzle stick, a movie stub, etc. At the bottom of the box place the engagement ring.
Summer Lovin’
Take her for a long walk on the beach. With the help of a good friend, have a special area set up with flowers, champagne, a few pieces from a small orchestra and a proposal written in the sand. You can tuck the ring into your swim trunks to keep it a surprise (just don’t go for a dip before you pop the question).
A Real Page Turner
Scan the cover of a romance novel into your computer and superimpose your pictures. Cut out a hole in the book and put the diamond ring in it.
Cosmic Commute
Buy some ad space on signs on her route to work and on each one ask her if she’ll marry you. Be waiting for her in her parking space where she works with flowers, a ring and a good excuse for her to call in sick that day.
Masterpiece of Romance
Ask a local museum if they would put the ring on display with a display card reading that this was the very ring used by you on that particular day to ask her to be your bride.
It’s All in the Cards
Bring her to get her tarot cards read. And ask the reader to include seeing a diamond ring in the cards. That would be your cue to present her with the ring.
Using Templates: If you are serious about your business and its online presence, then you need to take branding seriously because this is your winning token that will differentiate your serious business from the amateur ones. Accordingly, using a template will hurt your online business presence once another business (or person) uses the same template you’ve used.
Website Pages Are Not Consistent: Online surfers usually in a hurry looking for information. If you have a good navigation system, they will figure out their way in less than 15 seconds. Once they figure out your system, they will be expecting it to be consistent through out all pages. For example, a header at top, a menu on left hand side, an image on right hand side, and text in the middle.
If they click and move on to another web page and find the menu somewhere else or the text placed somewhere else, then this would turn them off and leave your website because they need to re-figure your site system every time they explore a new page!
Beautiful Website Design: Some businesses choose a very beautiful website design that does not reflect their business or their professionalism. For example, a medical center choosing a beautiful website that suits a rock star business better. Having a beautiful website is very important, but what is more important is to nail the feeling that you want your potential clients to have once they land your site. This feeling should reflect how you want them to see and think of your business.
