nternet Marketing is becoming more and more popular every day. It is expected to be over $30 billion industry by 2010. According to yahoo search engine, “88% of adults who purchase items online conduct some sort of online research at least sometimes prior to completing their purchase.” Accordingly, US businesses’ online marketing increased by 23.3% and newspaper marketing dropped by 0.9% in the past year - according to Entrepreneur Magazine, August 2006 (Source: Nielsen Monitor-Plus). Also, “Online Retail Spending is expected to grow from $877 per US consumer in 2005 to $1,512 in 2009 - Entrepreneur Magazine, August 2006. To read more interesting statistics, click here.
Therefore, it is time to check the latest and best internet marketing and businesses trends:
1. Selling Food Online: In fact, you can sell almost anything online – as long as you can deliver/ship it. If you are selling products locally, then empowering your website to accept online orders will give you an opportunity to have a 24/7 shop front (an online one), which can generate more profit. If you are willing to ship your products, then, by having an online store, you can overcome border’s limitations.
2. Web Apps: Web apps (web applications) are equivalent to software applications that you are used to install on your PC or Mac. Businesses started
3. Mobile Contents: Equipping cell phones with latest technologies and internet browsers opened up a new door for marketing. If you are interested in this marketing medium, then one thing you need to do is to make sure that your website is designed to be browsed by one of these intelligent devices.
4. Online Gaming: Online gaming will always be a hot trend since you can access many games online, interact with other player from all over the world, and have a need to take a break!
5. Tech Consulting: Tech consulting is very important so that you can maximize your staff productivity by enhancing communication between them and automate time consuming processes. The more staff you have, the more communication problems you have. Web Applications are considered to be very beneficial, effective, productive and cost effective in such situations.
6. Non-Online Trends:
Home Automation
Crafts and Handmade Goods
Green Business Services
Solar Energy Products
Household Management for the Rich
to realize the benefits of such applications over using the regular, traditional ones. First, you can have mobility for your business; you can use these applications from anywhere in the world, all what you will need is an internet connection. Second, such applications can give you more detailed statistics about your customer’s behavior; hence, you can develop better marketing strategies or enhance your product/service’s quality in the right direction. Thirdly, you can customize web applications as much as you want – keeping the cost lower than customizing a regular application. Lastly, you do not need to install them anywhere.
nce you have a website up and running, you need to tell prospects about it so that you get more exposure to increase your sales. One tool of internet marketing is to post your eAd (online ad) on other websites that can generate more traffic to yours.
Having an ad informing your target market about your services is a traditional marketing technique. When you post your ad on the internet (other websites) then you are having an eAd.
The core difference between normal ads and eAds is that eAds are loaded with applications that can track how many clients you got from which website. This helps you to make an intelligent decision on where to post your eAds next time.
Besides, eAds are much more cost effective than traditional advertising. For example, Whirl Point Media is running a special offer until end of May 2008:
veryone asks what is SEO and how long does it take a website to hit first page of google, yahoo and/or msn? Search Engine Optimization (SEO) success depends on methodology chosen. However, how long does it take depends on the competition for the chosen keyword/key-phrase.
First, you need to make sure that your website pages are equipped with the minimum tools:
2. You can insert keyword in <Alt> fields of <IMG> tags.
3. Make sure every page has a Title
4. Web page contents need to be relevant to your chosen keyword/key-phrase
Then, to maximize your chances to get higher ranking in search engines, you need to do the following:
1. Update your website occasionally - preferably, add to website content once a week (or more).
2.Get traffic to your website - initial traffic is important. You can announce your website to your email contact list (customers and potential ones).
3. Encourage your clients to keep visiting your website for special offers (make sure that you have a Special Offers section on your website that you keep updating).
4. Ask your friends who have websites to add your website link somewhere on their website.
5.Use internet marketing to get more initial traffic to your website: watch for small businesses that offer reasonable advertising packages: For Example: buckinghamoffice.com is offering a special offer for a limited time: $20/month to post your advertisement on its website- you will get extra exposure to a variety of tenants and businesses that check out this website daily to use the provided online services. Businesses that are not tenants yet, keep visiting the website looking for vacancies. You can learn more about eMarketing here.
If all this does not get you where you want to go, it means that the keyword you are targeting has a very high competition and that you need a pro to help you out. Whirl Point Media can help! Check out our SEO success stories!
