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Pay-Per-Click
Google and Yahoo allows you to post an ad on their websites (most of the time for free) and whenever someone clicks on it (whether they will make a purchase or not), you will be charged accordingly. One of the advantages of this online marketing method is that you are only paying for prospective clients only. The downside is that you will be charged for the number of clicks each client made (so you may pay for 5 or 10 clicks that are generated by one client). However, once you have a prospect client on your website, your chance to make sales will not be as promising if you do not have a strong website solution.
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Pay-Per-Unique User
It works like Pay-Per-Click except that you will be charged by every unique user, lead that is routed to your website - no matter how many times they click on your ad. Whirl Point Media offers this online advertising technique for its website and its eNewsletter.
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Directory Listings
Some directories charge you to be listed but others, like google, offer this powerful Internet Marketing technique for free. We will help you to get listed on the major free directories.
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Email Marketing
Statistically, Email Marketing is one of the most powerful Internet Marketing Tools. If it is done right, your chance to increase sales will be enhanced.
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Link Building
By reciprocating links with other websites (non-competitive businesses), you will increase your chance of leads generation. Also, the more links you do have pointing to your website, the better your ranking will be on Search Engines results pages. Check out SEO for further info.
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Affiliate Marketing
It is similar to Link Building except that you would have a more descriptive banner instead of just a link. Also, this banner will be loaded with cookies so that it will track from where each purchasing client came from. If these clients came through your affiliate, then you would pay the affiliate a commission, which is pre-set in the contract.
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Interactive Advertising
Interactive advertising affords the marketer the ability to engage the consumer in a direct and personal way, enabling a sophisticated and dimensional dialogue, which can affect a potential customer's buying decisions particularly in an e-commerce environment.
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Search Engine Submission
When your website is complete, it is always a good idea to inform search engines about its existence - instead of just waiting for their spiders to find it for you.
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SEO: Search Engine Optimization
Search Engine Optimization is a process where your website will be optimized to be search engine friendly. In other words, you can make it easier for search engines' spiders and programs to find your website and increase its ranking on their search results page. For further info, click here.
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Viral Marketing
It refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness. Viral promotions may take the form of funny video clips, interactive Flash games (which we highly recommend), advergames (free online games commissioned by major companies) , images, or even SMS text messages.
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